Baby Registry Guide: Best Places to Register for Baby

Baby Registry GuideWhere should I register for my baby?

A question every new mom-to-be is looking an answer for.

Today I am going to help you make a decision.


For the sake of helping you find the best baby registry, I am going to present you with the ultimate registry comparison of nine different retailers out there.

This article is a part of my first-time mom series. Make sure you check out my Essential Baby Registry Checklist  and Caring for Your Newborn: 9 Extensive Resources All New Parents Need with all your questions answered!

Here are the results of this ultimate baby registry comparison:Baby Registry Guide

Jump to a detailed review here:

  1. Amazon Universal Baby Registry
  2. Target Baby Registry
  3. Babies R Us Registry
  4. buybuy Baby Registry
  5. Burlington Coat Factory Registry
  6. Baby List Registry
  7. Kohl’s Baby Registry
  8. Pottery Barn Kids Registry
  9. The Land of Nod Baby Registry

Amazon universal registry

Baby Registry GuideI absolutely love Amazon online baby registry!


The Pros:

  1. Above all, it is easy to create, manage and use. Almost everybody is familiar with Amazon, therefore using it for both, you and your guests is very easy.
  2. Amazon is the first store that comes to mind for many people when thinking of shopping online. If many friends and family members already have Amazon Prime (which means free shipping), it can be a great idea to register here.
  3. They have a HUGE selection of everything. I mean, what can’t be found on Amazon, right? Plus other people’s reviews are a great guiding tool to the quality of items.
  4. Amazon is a universal registry with an option to add items from other retailers. You simply add them to your Wish List and your registry guests can easily see them.

  1. 5. At the same time, they offer 10% discount for items you decide to purchase 60 days prior your due date (15% for Prime members).
  2. 6. You can also sign-up to receive a free Welcome box for you and your baby (within the USA).
  3. 7. Amazon Baby Registry is a great option for military families who live overseas. When using a military address, your family can simply ship your gifts without worrying about extra international charges. (Here are instructions on how to correctly enter military address).
  4. 8. You can also easily return gifts if you no longer need them or like them.
  5. 9.If your guests purchased an item at a different retailer, let’s say a brick-and-mortar store, they can simply come to your registry and mark is as “purchased”. That way you can still keep track of everything and prevent getting multiples of the same item.
  6. 10. Share the registry through email, Facebook, Twitter or simply by copying your registry link and forwarding it to your friends.

The Cons:

  1. Their discount only counts for items sold directly by Amazon. Take it into consideration when adding items to your registry. The more you register for items sold by Amazon, the bigger discount you will earn.
  2. You have to use their completion discount all at one time, therefore ordering the rest of the stuff at once is a good idea. (This is common to most baby registry discounts out there, however).

For even more information about Amazon Baby Registry visit their FAQ page here.

To register at Amazon feel free to follow this link Shop Amazon – Create an Amazon Baby Registry.

Target Baby Registry

Baby Registry GuideMy most favorite thing about Target registry is their clean and simple design.

The ease of use is an absolute winner.

Target has similar perks to Amazon. But from reading about other people’s experiences with Target, their satisfaction is below average.

The Pros:

  1. When you register with Target (online or in person) you can pick up a free Welcome kit (at any Target store) with some samples and coupons.
  2. Your registry discount will be from 10% to 15% (with some restrictions).
  3. You can return items up to 1 year! Which sounds great compared to other retailers where the return limit is usually 90 days.
  4. Target offers free shipping on orders over $25, which is another great perk!
  5. In addition, Target works as a universal baby registry as well. Which means that similarly to Amazon, you can add items from other stores.
  6. Another great idea from Target is a group gift. I absolutely love this! Let’s say your coworkers would like to each pitch in just a little bit. They can create a group gift. Each will add a certain amount of money towards it and you’ll receive a gift card. That way even big items like a stroller can be easily paid for!

The Cons:

    1. Their actual stores vary widely by what they carry. Therefore most of your guests will probably end up shopping online anyway. We usually walk out of Target empty-handed because they don’t have items we found on their website.
    2. The selection is not as wide as Amazon’s.
    3. Other people’s reviews are a bit discouraging. But you can register for only a few items and still get discounts and the Welcome kit with coupons.

If you want to register at Target, you can do it here.

Babies R Us Registry

Baby Registry GuideBabies R Us is another huge baby items retailer.

The first thing that struck me, however, was the complexity of their online registry. I didn’t find it very intuitive or user-friendly. It took me a few minutes to figure out their system and perks.

Plus, I personally hardly ever shop there, because it seems to me that even the inexpensive brands are overpriced.

The Pros:

  1. Similarly to other retailers, you’ll receive 10% discount for buying items from your registry.
  2. Their Endless Earnings lets you earn discounts from every purchase made of your registry. Make sure you are a member of their Rewards program first.
  3. They offer free help from their store assistants to create your registry. This can be helpful, but you’ll most likely end up registering for items you don’t need.
  4. Babies R Us does also price match with any other retailer. If you find your preferred item cheaper somewhere else, they are able to lower their price.
  5. There is a free shipping on purchases over $29. Which is kind of low and convenient.
  6. Their checklist is extensive. And they carry a lot of baby items. But still not as many as Amazon does.
  7. Their return policy is generous as well. You can return items up to one year.

The Cons:

  1. Their price match has strict rules and might not apply to items you need.
  2. Prices are higher overall.
  3. Just like with other retailers, their discount coupon must be used all at once.

If you would like to register with Babies R Us, you can do it here.

buybuy Baby Registry

The first thing that caught my interest at buybuy Baby website was their “Baby book”.

It made me feel welcomed and cared for by the buybuy Baby people.

It also contains a massive baby checklist. However, do not feel like you need to have everything from their list. Actually, if I was a new mom and stumbled upon a checklist like that, I would most likely have a panic attack!

The Pros:

  1. They are a higher-end store, but you can find some less expensive options as well. But their main focus is truly on more expensive brands and items.
  2. Surprisingly, they don’t disclose the amount of their “completion discount” on their website. A bit of research told me, however, that it is the usual 10 to 15% on certain items.
  3. Pick up your free Goodie bag at the store and receive coupons and free product samples.
  4. You can earn free shipping based on the items your friends buy.
  5. In addition, you can use Bed Bath & Beyond coupons for your purchases, which is pretty cool.
  6. Another perk is that they have an adoption checklist. I find this very neat and thoughtful.
  7. Their hassle-free return policy doesn’t expire (with exceptions). Which sounds great. No need to worry if 12 months down the road you find an unpacked baby shower gift that you don’t need anymore (happened to me).
  8. They offer a free consultation with their assistants. Which might be more of a sales pitch, however.
  9. Friends and family can make recommendations if you invite them to participate in your registry.

The Cons:

  1. A strange thing about their registry is that it has to be “public” in order for you to add items to it. You cannot simply create a registry and keep it secret until you are ready to share it. I find this a bit odd.
  2. Their stores are not widely available. Many of your guests might not be familiar with them or able to visit their store.
  3. Higher prices on items. They do a price match but make sure you read their price match policy first.
  4. In order to cancel or delete your registry, you must do it in person or over the phone.
  5. Many of their coupons have brand restrictions. Make sure you read the fine print.

If buybuy Baby sounds right for your, here is their registry website.

Burlington Coat Factory

Did you even know you can register with Burlington Coat Factory?

I didn’t!

But they have a big “baby depot” with reasonable prices. Which comes handy to many new parents.

The Pros:

  1. Their baby registry checklist is not as overwhelming. Even though there are items you can go without, it doesn’t seem as pushy as other retailers’.
  2. They have lots of sales going on almost all the time. Which can be both a good and a bad thing, however (things you register for might be out of stock in a month or so).
  3. From what I read on different forums, registering for small things (clothing, accessories) seems better than for the big ticket items (cribs, strollers).
  4. Instead of a personal consultation, they offer product guides online. This is a nice feature you can take advantage of from the comfort of your home.

The Cons:

  1. First of all, there is a big difference in what they carry in stores vs. online. The selection is bigger in stores.
  2. Each store seems to be slightly different and the size of their baby department also vary.
  3. Some places have really bad reviews on Yelp about the overall appearance and even smell of the stores. Hence make sure you are familiar and comfortable with them.
  4. It seems like they don’t offer any discount for your post-baby shower shopping.

After reading more about other people’s experiences, I honestly cannot recommend registering with Burlington. Make it into a one-time shopping trip if you are looking for a few extra items. But the whole registry? Not worth it.

Baby List Registry

Baby List has made a great first impression for sure!

Right at the start, you have an option to take a quiz which results in a personalized baby checklist. The questions are right on point regarding your budget, weather, diapering and sleeping plans, etc. Good job, Baby List!

The Pros:

  1. This is the ultimate universal baby registry. Search for items at different stores (Etsy or IKEA even) and add them to one registry together. Even no-baby items such as Crock-pot or energy drinks for your partner can be easily added.
  2. When you search their products, they generously show prices at other retailers (Amazon usually leads with the lowest prices).
  3. Baby list supports small and indie retailers. Therefore you can find unique items within the products they offer or recommend.
  4. Your guests can “reserve” a gift by signing up for it.
  5. If your guests buy their gifts at a brick-and-mortar store, they can simply mark them as already purchased. No worries about getting duplicates.
  6. You can keep your registry private until it is ready to be shared. Tweaking and adding items for a few weeks before sharing it is a good idea. Of course, you can always add more last-minute gifts.
  7. Adding items is easy with their browser extension, mobile and android friendly.
  8. You can request gifts like money for college/diaper fund for your baby, homecooked meals or babysitting hours. Pretty cool I think!
  9. Their design is sweet and pretty.
  10. Items purchased directly from Baby List can be returned within 90 days.
  11. Baby List items over $25 ship for free.
  12. On top of all this, you can merge your other registries within Baby List. If you sign up let’s say with Target, your guests will easily find a link to your Target registry on Baby List.

The Cons:

    1. There doesn’t seem to be any completion discount from the Baby List store.
    2. Returns of your items might be quite difficult if they were purchased from many different stores. Your guests will have to help you with that, which might be quite awkward.

I must say I am pleasantly surprised by the Baby List. Easy to use and super helpful. If it sounds right for you, sign up here.

Kohl’s Baby Registry

Baby Registry GuideHonestly, it wouldn’t even occur to me to look for a baby registry at Kohl’s.

But I was pleasantly surprised by their baby product selection.

The Pros:

  1. Kohl’s offers 15% completion discount for the remaining items on your registry. You can use it up to three months after your baby is born.
  2. Their baby registry checklist is extensive, but it comes as a well designed printable pdf, which is nice.
  3. They have a good selection for each baby product category. Plus some nice deals going on all the time.
  4. Kohl’s carry nice brands such as Babyganics or Carter’s, so you can be sure to find good quality products.
  5. If your guests decide to shop in-store, they’ll receive a 20% discount on their $100+ purchase.

The Cons:

  1.  When it comes to returning gifts, you need to bring the gift receipt and you’ll get an even exchange or a merchandise credit. Therefore you need to ask your guests to keep those for you.
  2. You can find the same products they offer at a lower price on Amazon.
  3. The reviews on Yelp are quite mixed. Most complaints are about their customer service.

If you wish to register with Kohl’s, here is their baby registry.

Pottery Barn Kids Baby Registry

Baby Registry GuideIf you are all for great design and expensive details, then Pottery Barn Kids registry is for you!

The Pros:

  1. Their products look gorgeous and are high quality.
  2. You will find items that are unique and can personalize many of them.
  3. At the same time, they offer an eco-friendly furniture & bedding collection if that’s something you’re into.
  4. You can use their Design-your-room tool for creating the perfect nursery.
  5. The completion discount is 20% for all remaining items.
  6. Furthermore, for multiples, you’ll get an extra 10% discount for buying two of the same item.
  7. They accept returns within 90 days and you can either exchange the item or get a refund.

The Cons:

  1. Their prices are high-end. Therefore make sure your guests are comfortable with purchasing more expensive gifts.
  2. Moreover, their product selection is not meant for a complete baby registry. You’ll have to be registered somewhere else as well. For instance, you will find lots of cute bath accessories, but not an actual baby bath tub.
  3. Also, their online registry is not specific to a baby. You’ll have to go through many toddler and kids items to find what you’re looking for.
  4. If you personalize many of your items, you can’t return them. So use this option wisely.

Pottery Barn Kids can be a nice place to register if you really love their stuff.

The Land of Nod Registry

Baby Registry GuideWhen visiting the Land of Nod website, I feel like I am in a different world!

Their products are so creative, fun, imaginative and unique. Well done, Land of Nod!

The Pros:

  1. Their products are super unique compared to everything else out there.
  2. The completion discount is 10% and valid for 6 months after your baby’s birth.
  3. They offer free shipping on the more expensive items.
  4. In addition, you can take advantage of their complimentary design service. Make the dreamy nursery a reality!
  5. In case you are expecting multiples, you’ll receive an extra 10% discount for any duplicate items you buy.
  6. Their safety standards and checks are a top priority. Therefore you can be sure to get the best products here.
  7. The returns are possible within 90 days. Make sure you have your registry number or the gift receipt.
  8. Their furniture return policy is amazing. No only they’ll pick-up the furniture at no cost, even the shipping fee is refundable!

The Cons:

  1. They are super high-end, in quality and price.
  2. Similarly to Pottery Barn Kids, you’ll have to look for many baby items elsewhere. They are a specialty store.
  3. Their completion discount excludes certain brands, so register with that in mind.

The Land of Nod is certainly an option, even though probably not available to everyone. Beautiful store, however!Baby registry guide

 Last recommendations

  1. Registering online prior visiting an actual store is a good idea. First, get familiar with all the baby items. Once you visit a store, you won’t feel as overwhelmed and/or under pressure.
  2. I honestly prefer registering with a general retailer rather than a specific baby store. Why? Becuase they carry more items outside the baby department.

I hope you found this guide useful. Make sure to check out Essential Baby Registry Checklist next.

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